Aduna Capital LLC is a fee-only investment adviser registered with the California Department of Financial Protection and Innovation (CRD #311270), based in Norwalk and serving individuals, families and business owners across Los Angeles and Orange County, in English and Spanish. We are fiduciaries at all times, paid only by our clients, and we maintain no account minimum.
- Fee-onlyno commissions
- No account minimumfor investment management
- English & Spanishclient service
- Accepting new clientsIn person in Norwalk or by video
- Fiduciaryat all times
- DFPI-registeredCRD #311270
- In business since 2020principal office in Norwalk
- Free 15-minute callno obligation
Why this firm exists
Norwalk is a city of first-generation wealth. Most of the people we grew up around learned about money from watching a parent stretch a paycheque — not from an adviser, because no adviser would take them. The industry's economics are built around large accounts: minimums of $250,000 or more, and products sold on commission to everyone below that line.
We think that line is the problem. The family opening its first brokerage account and the owner of a twelve-person restaurant facing a state retirement mandate need more care than the already-wealthy, not less — and they deserve it from a fiduciary, not from whoever earns the largest commission on what they're sold.
There is a second reason, and it is about how the work gets done rather than who it is for. The adviser most people have had before was pleasant, hard to reach, and not looking at very much. We read the market daily — top to bottom and bottom to top — and we go through your accounts with you rather than mailing a statement each quarter. You get the adviser’s own phone number and you can text it. Over a long enough relationship that adviser is present for the births, the first job, the job that changes everything, and the last day of work. A family firm in a city like this one is for exactly that.
So the firm is structured around three commitments that don't bend:
- Fiduciary, always. Not "fiduciary on some accounts." What that means in practice →
- Fee-only, published. Paid by clients, never by product providers — and the fee schedule is on the website, which almost no firm in this area does. Our fees →
- No account minimum. The firm does not require a minimum account balance for investment management. Fee details →
What we do
For individuals & families
Discretionary investment management, retirement planning, 401(k) rollovers, and plain-language guidance — bilingually, without a wealth requirement.
For business owners
CalSavers mandate compliance, 401(k) plan design and provider selection, and named fiduciary service so the liability sits with us, not you.
For public employees
Independent guidance on CalPERS, CalSTRS and LACERA decisions — the elections you only get to make once.
For students
A scholarship, an intern-to-partner track, and career guides — because this profession should be reachable from here. Careers & students →
An independent firm, deliberately
Aduna Capital has been in business since December 2020 and is owned and managed by Alfonso Aduna. Alfonso is the firm's registered adviser and Chief Compliance Officer. The firm is independently owned and operated.
Before founding Aduna Capital, Alfonso worked in financial services and insurance. That background informs the questions the firm asks about costs, conflicts and product structure, while the advisory firm itself is compensated through the advisory fees disclosed in its Form ADV.
December 2020
In business from Norwalk, California.
CRD #311270
The firm's public registration record.
$0 minimum
No minimum account balance for investment management.
Verify us
Every claim on this page is checkable. Our registration, our fees, and our disciplinary history (none) are public record at adviserinfo.sec.gov, and our Form ADV Part 2A describes the firm in the regulator's required format. We'd encourage you to run the same check on any adviser you interview.
Meet us before you decide anything
Fifteen minutes, either language, no cost. Bring your questions — organised or not.