Can we work with you?
Worth knowing before you spend fifteen minutes on a call. Most advisers bury this.
- You live in California. That is where Aduna Capital is registered, and it is who this site is for. a principal office in Norwalk; we meet there, at your business, or on a call.
- Any amount, including none yet. No account minimum. $50 a month after that. A household starting from zero gets the same adviser as one that isn’t.
- English or Spanish. Natively, in either — not a translated brochure and not a different person for the Spanish call.
- You want to keep managing it yourself. Then use the calculators, take what is useful, and never call us. They are free and there is no sign-up.
- You live outside California — ask, and we will check. We are registered in California. Most states let an adviser with no office there take on a small number of clients without registering, and we work inside those limits deliberately — but the rules differ state by state and a couple are stricter than the rest. Tell us where you live and you will get a straight yes or no before you spend any more time on it.
- You want someone to beat the market. We do not sell that, because nobody can reliably deliver it. If that is what you are shopping for, we are the wrong firm and we would rather say so now.
Where are you right now?
One click to the page that actually answers it. No form, no email, no call required.
Everything we do
Managed accounts with no minimum, for a fee you can read.
The decisions that only come up a few times, made with the arithmetic on screen.
CalSavers, or a plan of your own — decided on your numbers, then run for you.
A guide for each California system: tiers, survivor elections, and how it fits with everything else you own.
Written by the adviser, with the source under every figure.
What it costs, before you call
Our standard schedule is 1.5%–2.0% of the assets we manage per year. Advisers may set a rate below the standard schedule, as low as 0%, at their discretion — and whatever rate applies to you is disclosed in writing before you engage. Our Form ADV Part 2A, Item 5, states the fee as up to 2.00% of assets per year, subject to negotiation; the firm may waive all or part of it. Whatever applies to you is set in writing before you engage. Almost no firm in this area publishes that at all. Move the slider and see your own dollar figure.
What would we charge you?
What you would pay us
The full schedule, and what the fee costs over 20 years →
Try the arithmetic yourself
Fifteen calculators, every assumption printed on screen, nothing behind a sign-up. The figures below are the illustrations each tool opens with — change any number and it recomputes.
What you do changes what your money needs
Most advice is written for someone with a salary, a 401(k) and a steady month. If that is not you, the standard advice quietly does not apply. We publish a guide for each of seventeen kinds of work — what is financially different about it, and what we do about that.
- Police & deputies
- Firefighters & paramedics
- Teachers & school staff
- Nurses & healthcare
- Service workers on tips
- Rideshare & delivery
- Truckers & owner-operators
- Contractors & the trades
- Real estate & loan officers
- Travel agents
- Entertainment crew
- Dancers & entertainers
- Business owners
- Founders & startup staff
- Athletes & agents
- High-net-worth families
- Families building from scratch
All seventeen, with a county edition each →
Where we work
a principal office at 12838 Rosecrans Avenue in Norwalk. We meet clients there, at their business, or on a call, across Los Angeles and Orange County — and we say how far each city is from us rather than pretending to be in all of them.
- Norwalk
- Downey
- Cerritos
- Whittier
- La Mirada
- Bellflower
- Santa Fe Springs
- Lakewood
- Artesia
- Buena Park
- Cypress
- La Habra
- Fullerton
- Anaheim
- Long Beach
- Los Angeles
All ninety cities, with the distance to each →
How we're different, in plain terms
| Aduna Capital | Payroll-company 401(k) | Typical wealth manager | |
|---|---|---|---|
| Legal duty to you | Fiduciary, always | Recordkeeper, not a fiduciary | Varies by account |
| How we're paid | Fee only, disclosed | Product fees | Often commissions |
| Account minimum | $0 | — | $250,000+ |
| Sells its own products | No | Yes | Sometimes |
| Español | Yes, natively | Rarely | Rarely |
Who we are
Alfonso Aduna
CEO & Co-Founder. The firm's registered adviser — every client works directly with him.
Joaquin Aduna
Chief Marketing Officer. Makes complicated regulatory subjects legible in two languages.
The firm
Why Aduna Capital exists, and what fee-only fiduciary actually means in practice.
Founded in Norwalk in 2021 · more than sixty years of combined experience in financial services · an MBA or higher held by every member of the team · the markets followed, and the data read, every day.
Common questions
What does fee-only mean?
We are paid only by our clients, as a percentage of the assets we manage, disclosed in writing before you engage. No commissions, no product fees, nothing from a fund company or an insurer. The full schedule is published.
Is there a minimum?
No. Accounts open at $0 and we ask for $50 a month after that. Most firms that call themselves wealth managers start at $250,000; here is why we don't.
Do you handle CalSavers, or are you CalSavers?
Neither is quite right. CalSavers is the state's program; we are an independent adviser that is not affiliated with it. We help California employers decide between CalSavers and a plan of their own, and if a plan is the answer we set it up and run it. Start here.
Who is Aduna Capital registered with?
The California Department of Financial Protection and Innovation, CRD #311270. You can read our record at adviserinfo.sec.gov and our Form ADV here.
Not sure where you fit?
A fifteen-minute call, no cost and no obligation. If we aren't the right firm for you we will say so.